About

I lead multidisciplinary teams to deliver user-centred experiences that combine creativity, research, and technology.

I specialise in scaling research impact, shaping product strategies, and fostering inclusive design practices that drive measurable business outcomes.

I’m passionate about bridging the gap between insight and execution, ensuring research translates into actionable solutions that delight users and achieve commercial success.

My experience spans global brands and complex digital ecosystems, from highly regulated public and financial services to playful, consumer-facing FMCG and gaming experiences. Beyond client work, I champion team growth through mentoring, capability building, and inclusive hiring practices.

I believe great design starts with empathy and ends with impact.